A wholesale brand
Atlantica
Atlantica makes beachwear and sells it into hotels, gift shops and concept stores, by the case.
The full book: a catalogue, an order desk, a rota of visits, and a rhythm every account is measured against.
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The pages and tabs it has
Atlantica opens on Today. It has 13 of the 13 rooms Bisbe can put in a Customers book.
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What needs you
Time-bound. These are decisions and commitments, not reference.
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Today
The work itself — what is waiting, who is drifting, and where to go next.
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Queue · Customers
The same Queue as the rail, showing Customers only. Nothing here has been sent.
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Tasks
What you said you would do, and by when.
Who you deal with
One noun, three lenses. Health is a score ON an account, taken apart.
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Accounts
Every property you sell into, with what moved since you last looked.
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Contacts
The people at those properties, and what each one buys.
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Health
Which accounts slipped, and the reasons that put them there.
What you sell
The money, at three altitudes.
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Catalog & stock
The pieces, and what you can actually promise today.
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Quotes and orders
What has been quoted, what has been placed, and what state it is in.
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Deals
The same money one level up — what is in play and at which stage.
The record
The paper trail and the plumbing. Rarely opened; the reason to trust the rest.
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Visits
Every write-up, in the words they were written in.
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Activity
What was done, by whom — including what the app did on your behalf.
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Wiring · Contacts
Which of your own systems are connected, and which numbers are still the sample's.
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Settings
Who you are signed in as, and what this account can reach.
The words it uses
Every line below is read straight out of the register the app resolves against — change what a property is called in the product and this page changes with it. 95 of these are set per template; these are the ones worth reading side by side.
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| The section in the rail | Accounts |
|---|---|
| One record, on its own page | Property |
| The counted plural | properties |
| The person who speaks for it | Buyer of record |
| The control that makes a new one | New property |
| The sentence under the heading | Every property you sell to, how each one is doing, and what happened the last time somebody walked in. |
|---|---|
| What the search box says | Search a property, a town, a person |
| The last-thing-that-happened column | Last order |
| …and what that column says when nothing has | No orders yet |
| The how-are-they-doing column | How they are doing |
| The place column | Where |
| The who-looks-after-it column | Who looks after it |
| Day one, before anything is added | Nothing in the book yet |
| …and what it tells you to do about it | No properties have been added. Start with the one you sell to most — its people, its orders and its history all hang off the record. |
| The headline of the screen you land on | What needs you |
|---|---|
| What the find box says | Find a property, a person, a piece, an order |
| When nothing needs a decision | Every account on your list is inside its own ordering rhythm, nothing has drifted, and no draft is waiting on your word. |
| The heading over the ones that have drifted | Off their own ordering rhythm |
| The control on each of those rows | Check in here |
| The who-next strip | Your route |
| The last-time-you-met block | Last time somebody was in |
|---|---|
| …when there has not been one | No visit written up here yet |
| The things-outstanding block | Open issues |
| The rhythm row on a person | Ordering |
| The get-ready label | Before you walk in |
| The way into the record from a person | Open the brief |
| The other people alongside them | Others at this property |
| Where a person sits | Where they work |
| Putting it away | Taking this property off the book |
| The people section | Contacts |
|---|---|
| The sentence under it | The people at the properties you sell to — who they are, what they do there, and which property they belong to. |
| What their job column is called | Their job |
| When nobody has written down how to reach them | directly. Until somebody does, the way in is the property. |
What stands down
A template is not a rename. These are the eight pieces of machinery a Customers book can carry, and whether Atlantica carries them at all. Every mark is a shape and a word — no colour means anything on this page.
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| Selling — a catalogue, quotes and orders, deals, and visits out to a customer | ◉ has it |
|---|---|
| The trade line on a person — which kind of place they are, which territory, which rep | ◉ has it |
| A calendar rhythm — “due every N days”, and the rota that comes with it | ◉ has it |
| A how-they-are-doing score somebody types in by hand | ◉ has it |
| The footer banners — “Before you call”, “Starting a new list” | ◉ has it |
| A hand-kept issue list running alongside the real ask thread | ◉ has it |
| A standing panel for archiving, for a once-ever action | ◉ has it |
| The “nothing is connected yet” strip, on a work surface | ◉ has it |
Atlantica is a made-up company and nobody on these pages is a real person. Nothing here writes and there is nothing to sign into. You can walk this one end to end.