The loop · where this ends up

Marisol runs a shop too

She has been using Atlantica’s portal for months for her own purpose. She has a shop, staff, suppliers and customers of her own — and she is already inside the product.

Invented: Atlantica, Marisol’s Beachwear and Hacienda Textiles are made up, and so is everyone in them.

Atlantica Home
You are looking at Marisol’s screen.Back to the firm’s side

You’ve been using this for six months

Marisol’s Beachwear has its own staff, its own suppliers and its own customers who ask the same questions over and over.

You could run yours in it too

The manual that answers from its own pages, the counter your customers knock on, and portals of your own for the people you buy from. The same thing you have been using, pointed at your shop.

See what that would look like
What we already know about you

Your name, your shop’s name and your email — because you have been using them here for six months. If you go on, those are filled in and you are not asked to type them again.

Nothing about Atlantica’s business travels with you. Their prices, their claims and their suppliers stay theirs.

Honest, not a hard sell This appears once, and it can be dismissed

It is offered to someone who has already found the thing useful, not to someone who has just arrived. A portal that nags is a portal people stop opening.

Not built The loop is Phase 7 Making your own account and your own firm from the public site is the last phase of the program, and the furthest from being real. The phases in order.