Persona one · a customer
This is the question that generates the phone call. Answering it on a screen the customer can reach at midnight is most of the value of opening the door at all.
Invented: Atlantica, Marisol’s Beachwear and Hacienda Textiles are made up, and so is everyone in them.
Dye-lot and stitching, until 12 March 2027. Delivered 12 March 2026.
● Covered · 7 months leftStitching only, until 4 June 2027. Delivered 4 June 2026.
● Covered · 10 months leftCover ended 2 February 2026. Said plainly rather than hidden — a customer who cannot see the end date rings to ask about it.
○ EndedShe is already looking at the thing that is covered, so filing begins here rather than in a Contact page three taps away. The order, the date and the cover are already known and are not asked for again.